Community Medicine (PSM) · Non-Communicable Disease Control (Cardiovascular, Cancer)

The Global Initiative for the Prevention and Control of NCDs (MPOWER strategy) developed by WHO for tobacco control — what does the 'W' stand for?

  • A Widely ban tobacco advertising, promotion and sponsorship
  • B Warn about the dangers of tobacco
  • C Work with NGOs to support cessation
  • D Widen access to nicotine replacement therapy
Correct answer: B. Warn about the dangers of tobacco

Explanation

WHO's MPOWER strategy for tobacco control: M = Monitor tobacco use and prevention policies; P = Protect people from tobacco smoke (smoke-free laws); O = Offer help to quit tobacco use; W = Warn about the dangers of tobacco (graphic health warnings, anti-tobacco mass media); E = Enforce bans on tobacco advertising, promotion, and sponsorship; R = Raise taxes on tobacco. The 'W' specifically refers to warning communication strategies including pictorial warnings occupying ≥85% of packaging (India mandates 85%).

Reference: Park's Textbook of Preventive and Social Medicine, 27th ed.

High-yield for: NEET PGINI-CETNExTFMGEUSMLEPLABMRCP

Written and medically reviewed by the StethoPrep medical team.

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